Definición RápidaUserTesting.com is one of the largest and most well-known user experience research platforms. It allows companies to get video feedback from real users interacting with websites, applications, prototypes, and more. Its main value proposition is its enormous participant panel, which allows you to get feedback from very specific user profiles within hours.
What Is UserTesting.com?
Imagine you need the opinion of “mothers aged 30 to 40 who live in Mexico and have purchased car insurance online in the last 6 months.” Finding these people on your own would be a titanic task. UserTesting.com is like a giant casting agency for user research. You define the exact profile you need, and they provide participants who fit that profile, record their sessions as they perform the tasks you request, and deliver the videos for you to analyze.
It is a comprehensive solution for getting qualitative feedback quickly and from very specific audiences.
Why Is It Important for UX?
- Access to a diverse, global panel: It lets you test your designs with almost any user profile you can imagine, without having to recruit them yourself.
- Speed: You can launch a study and start receiving feedback videos within hours, which enormously accelerates research cycles.
- Rich, contextual feedback: You don’t just get answers to questions – you see and hear users interact with your product, capturing their frustrations and moments of delight in real time (thanks to the “think aloud” protocol).
- Niche market validation: It is especially useful if your product targets a very specific audience that would be difficult to find through other means.
Key Features
- Participant Panel: Access to a global network of people who can be filtered by demographics, behavior, device type, etc.
- Screener Questions: You can add custom questions to ensure participants are exactly who you need.
- Testing Platform: Allows creating tests with different steps, tasks, and questions to guide the participant.
- Video Results: The primary deliverable is session recordings, with the user’s screen, voice, and sometimes face.
- Metrics and Analysis: The platform also offers tools to create clips, transcribe, and analyze videos.
Mentor Tips
- Screener questions are your best friend: The quality of your results depends on the quality of your participants. Invest time in designing good filter questions to exclude people who don’t fit your profile.
- Create a good test script: Even though it’s unmoderated, you need a clear script with tasks and questions. Test it yourself before launching to make sure it makes sense.
- Don’t just watch the videos: Use the platform’s tools to create “reels” of key moments. A 2-minute video with 5 different users stumbling on the same point is the most effective way to convince a stakeholder that there is a problem.
- It is an expensive tool: UserTesting.com is a premium solution. If you have a limited budget, consider alternatives or manual participant recruitment.
Resources and Tools
- Resources:
- UserTesting University: They offer a large amount of resources, templates, and courses on user research.
- Alternatives:
- Lookback
- UserZoom
- Prolific (for participant recruitment)