Maze

Definición Rápida

Maze is a “rapid testing” platform that integrates directly with design tools like Figma, Adobe XD, and Sketch. It allows designers to quickly test their prototypes, collect feedback, and obtain quantitative usability metrics in an unmoderated fashion.

What Is Maze?

Imagine you have designed an interactive [[Prototypes|prototype]] in Figma. You want to know if people understand it, but you don’t have time to organize 5 moderated [[Usability Testing]] sessions. With Maze, you can send a link to your prototype to hundreds of people and, within hours, get an automatic report with metrics like success rate, the paths users took, and click heatmaps.

Maze turns your prototype into a large-scale, unmoderated usability test. It is a key tool for getting quantitative feedback quickly and in the early stages of design.

Why Is It Important for UX?

• Speed of learning: It allows you to validate or invalidate design ideas in hours, not weeks.
• Quantitative data for design: It complements qualitative research with numbers. Instead of saying “some users got confused,” you can say “68% of users took an incorrect path at step 3.”
• Testing with more users: It facilitates testing with a much larger and more diverse sample of users than would be possible with moderated tests.
• It democratizes testing: Its ease of use means that not only researchers, but also designers, can launch tests and get direct feedback.

Types of Tests in Maze

• Prototype Tests: The main function. Users receive a mission (e.g., “add this product to the cart”) and must complete it in your Figma prototype.
• Tree Testing: To validate your [[Information Architecture]].
• 5-Second Test: Shows a screen for 5 seconds and then asks users what they remember. Ideal for testing the clarity of a landing page.
• Card Sorting: To understand how users group content.

Mentor Tips

• Maze gives you the ‘what,’ not the ‘why’: It will tell you that 70% of users failed a task, but it won’t explain why they were confused. It is crucial to combine Maze results with some qualitative interviews to understand the context behind the numbers.
• The clarity of your instructions is EVERYTHING: In an unmoderated test, you are not there to clarify doubts. The instructions and the mission you give the user must be absolutely clear and unambiguous.
• Test your own test: Before sending it out, complete the test yourself and ask 2 or 3 colleagues to do the same. This will help you find any problems in the prototype or the instructions.

Resources and Tools

• Resources:
  • Maze Blog: They publish very useful guides and case studies.
  • The Maze Playbook: Detailed guides on how to conduct different types of research with the tool.
• Integrations and Competitors:
  • Integrations: Figma, Sketch, Adobe XD.
  • Competitors: [[Useberry]], Lyssna (formerly UsabilityHub).