Techniques

Affinity Mapping

Learn how to use Affinity Mapping, a collaborative technique for organizing large amounts of qualitative data, such as brainstorming ideas or interview observations, and finding meaningful patterns.

Card Sorting

Learn what Card Sorting is, a fundamental UX research technique for designing an intuitive Information Architecture by understanding how your users group and categorize content.

Competitive Analysis

Discover how to conduct a Competitive Analysis (Benchmarking) to evaluate your competitors, identify market standards, and find strategic opportunities to improve your own product.

Crazy 8's

Discover Crazy 8's, a rapid ideation exercise fundamental to Design Sprints that forces you to generate 8 design ideas in 8 minutes to explore a wide variety of solutions.

Heuristic Evaluations

Learn how to conduct a Heuristic Evaluation, a usability inspection method for identifying design problems in an interface based on recognized usability principles.

Quantitative Data

Understand what Quantitative Data is in UX and how it differs from qualitative data. Learn how to use metrics to measure user behavior at scale.

Tree Testing

Usability Testing

Discover Usability Testing, a fundamental research technique for evaluating the ease of use of your product by observing real users as they attempt to complete tasks.

User Interviews

Master the art of User Interviews, an essential qualitative research technique for gaining a deep understanding of your users' needs, behaviors, and motivations.