artifacts
Customer Journey Maps
A Customer Journey Map (CJM) is a visualization of the complete story of a user's interaction with a product or service over time and across different channels.
Artifacts
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Mockups
A mockup is a static, high-fidelity representation of a product's interface. Unlike wireframes, mockups focus on the visual and aesthetic aspects, including colors, typography, images, and other graphic elements to simulate the final product's appearance.
artifacts
Personas
A Persona (or User Persona) is a fictional user archetype based on real research data that represents a group of users with similar behaviors, goals, and motivations.
artifacts
Prototypes
A prototype is an interactive simulation of a final product used to test and validate design concepts before development. Unlike mockups (which are static), prototypes are "clickable" and allow users to experience the flow of an application.
artifacts
Service Blueprints
A Service Blueprint is a diagram that visualizes the relationships between different components of a service (people, processes, and objects) across the different stages of customer interaction.
artifacts
User Flows
A User Flow is a diagram that visualizes the complete path a user follows through a digital product to complete a specific task.
artifacts
Wireframes
A wireframe is a low-fidelity visual schematic of an interface, similar to an architect's blueprint. It focuses on structure, content hierarchy, and functionality, deliberately ignoring visual elements like colors, typography, or images.