concepts
Design Principles
Design Principles are a set of brief, clear, and memorable guidelines that articulate the core values that should guide a team's design work.
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concepts
Design System
A Design System is a collection of reusable UI components, guided by clear standards (principles, style guides), that enables teams to design and build digital products in a coherent and efficient manner.
concepts
Information Architecture
Information Architecture (IA) is the practice of deciding how to organize, structure, and label the content of a digital product in a way that is understandable and allows users to find information and complete tasks efficiently.
artifacts
Customer Journey Maps
A Customer Journey Map (CJM) is a visualization of the complete story of a user's interaction with a product or service over time and across different channels.
artifacts
Mockups
A mockup is a static, high-fidelity representation of a product's interface. Unlike wireframes, mockups focus on the visual and aesthetic aspects, including colors, typography, images, and other graphic elements to simulate the final product's appearance.
artifacts
Personas
A Persona (or User Persona) is a fictional user archetype based on real research data that represents a group of users with similar behaviors, goals, and motivations.